Tesla Pledges to Meet China Charging Standards
Luxury electric-car maker would adapt its vehicles to meet future requirements
SHANGHAI— Tesla Motors Inc. said it would modify its battery-powered electric cars to meet China’s charging standards to allay concerns over its technology’s incompatibility in the country, where the company’s sales have fallen short of its expectations.
China is developing a national charging standard to promote the use of electric cars and reduce “range anxiety” over how far the cars can travel before running out of power...
Statistics from U.S. research firm JL Warren Capital show that fewer than 2,500 Tesla cars were registered in China in the nine months from April 2014, when the company started deliveries there. Tesla Chief Executive Elon Musk told The Wall Street Journal a year ago that he would consider it a success if Tesla were to sell 5,000 vehicles or more in China in 2014.
Tesla declined to comment on the registration figures. The company cut jobs in China earlier this year after missing sales targets.
The American electric car maker has dished out millions of dollars to install so-called supercharging stations around the world to appeal to buyers worried about infrastructure. These direct-current chargers can deliver 120 kilowatts of electricity and recharge 80% of a 85 kilowatt-hour Model S battery in 30 minutes.
However, its rapid-charge technology isn’t compatible with electric cars built by other manufacturers, raising concerns among Chinese consumers about the lack of access to charge Tesla cars.
In a statement posted on its website on Monday, Tesla said it would modify its cars to fit Chinese national charging standards. “We will fully cooperate with the Chinese government in drafting the national charging standards as well as building public charging infrastructure,” Zhu Xiaotong, country head for Tesla in China, said in the statement.
The Chinese government has said it won’t support the construction of charging stations that fail to meet the emerging Chinese standard...