GRA
Well-known member
Via ABG:
This is put out by the Center For Automotive Research, whose head is Carla Bailo. Long-time MNL may recognize the name, as she used to work for Nissan in the Phoenix test era, and was involved in some communication re batteries here. Direct link to report:
https://www.autoblog.com/2018/02/27/self-driving-electric-cars-future/Why self-driving and electric cars are farther away than you think
Analyzing the convergence of technologies in the face of consumer preferences.
DETROIT — The driverless future built around electric-powered solutions and other mobility buzzwords is farther away than you might think. So says industry expert Carla Bailo, president of the Center for Automotive Research. The reason? Many consumers don't want this stuff.
It's a dose of cold water on the optimistic narrative popular in some circles, espousing that all vehicles will soon drive themselves as the internal combustion engine dies quickly in the face of alternative propulsion. Here's the reality, as Bailo and CAR see it: Just 3.8 percent of vehicles sold in 2030 will be capable of Level 4 or 5 autonomy, the highest levels of self driving technology. Additionally, that same year CAR predicts more than 90 percent of vehicles sold will still have conventional engines, with just 8 percent employing electrification or fuel cells. With fuel prices relatively low and electrics usually carrying a price premium, just 3.3 percent of vehicles in the United States had some form of electrification in 2017.
"First you've got to address what the consumer demand is," said Bailo, who heads the influential research center in Ann Arbor, Mich. "You cannot dictate what you think the customer should be buying. . . ."
This is put out by the Center For Automotive Research, whose head is Carla Bailo. Long-time MNL may recognize the name, as she used to work for Nissan in the Phoenix test era, and was involved in some communication re batteries here. Direct link to report:
http://www.cargroup.org/wp-content/...Are-Buying-vs-The-Investments-Automake....pdfThe Great Divide: What Consumers Are
Buying vs. The Investments Automakers &
Suppliers Are Making in Future
Technologies, Products & Business Models