johnlocke wrote: ↑
Mon Oct 07, 2019 7:23 am
Actually most customers are very loyal to their dealer unless they have a really bad experience.
Any data to back up that statement ?
Some Googlling found
According to ICDP data, cars sold with service packages lead to 50% higher retained margin over the customer lifetime
This implies that cars sold without a service package has *at best* a ~ 60% return rate for service -- and likely quite a bit less. My (admittedly fuzzy) impression is cars under warranty are serviced by dealerships, although I really do not know if the dealership providing the warranty service is the same one that sold the car.