SteveInSeattle
Well-known member
Here is a quoted section from Tesla's SEC filing of November 2011:
Moreover, it has been reported that many of the large OEMs such as BMW, Daimler, Lexus, Audi, Renault and Volkswagen are also developing electric vehicles. Several new start-ups have also announced plans to enter the market for performance electric vehicles, although none of these have yet come to market. Finally, electric vehicles have already been brought to market in China and other foreign countries and we expect a number of those manufacturers to enter the United States market as well.
Most of our current and potential competitors have significantly greater financial, technical, manufacturing, marketing and other resources than we do and may be able to devote greater resources to the design, development, manufacturing, distribution, promotion, sale and support of their products. Virtually all of our competitors have more extensive customer bases and broader customer and industry relationships than we do. In addition, almost all of these companies have longer operating histories and greater name recognition than we do. Our competitors may be in a stronger position to respond quickly to new technologies and may be able to design, develop, market and sell their products more effectively.
They are required to inform investors as to all foreseeable risks, but doesn't this one seem VERY SIGNIFICANT? Volkswagen is shooting to become the number one auto manufacturer in the world. Given their total sales of 8 million vehicles per year-- they can out-spend, out-wait and out-market Tesla by factors of hundreds or even thousands! And that's not to mention BMW, Daimler and Toyota (Lexus)
Moreover, it has been reported that many of the large OEMs such as BMW, Daimler, Lexus, Audi, Renault and Volkswagen are also developing electric vehicles. Several new start-ups have also announced plans to enter the market for performance electric vehicles, although none of these have yet come to market. Finally, electric vehicles have already been brought to market in China and other foreign countries and we expect a number of those manufacturers to enter the United States market as well.
Most of our current and potential competitors have significantly greater financial, technical, manufacturing, marketing and other resources than we do and may be able to devote greater resources to the design, development, manufacturing, distribution, promotion, sale and support of their products. Virtually all of our competitors have more extensive customer bases and broader customer and industry relationships than we do. In addition, almost all of these companies have longer operating histories and greater name recognition than we do. Our competitors may be in a stronger position to respond quickly to new technologies and may be able to design, develop, market and sell their products more effectively.
They are required to inform investors as to all foreseeable risks, but doesn't this one seem VERY SIGNIFICANT? Volkswagen is shooting to become the number one auto manufacturer in the world. Given their total sales of 8 million vehicles per year-- they can out-spend, out-wait and out-market Tesla by factors of hundreds or even thousands! And that's not to mention BMW, Daimler and Toyota (Lexus)